Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/244093
Facts section: Market share (In 2008, the Cooper RS3 was named the "ofcial tire" of Roush Performance Products Inc. Te W-rated, ultra-high performance tire, in size 275/40ZR18, ran on all of Roush's 2009 modifed Mustangs.) Te ftment gives Cooper a 1% share of Ford's OE business in the U.S. and Canada, and a 0.2% share of overall OE market. Nine other brands also increased their OE market share in the last two years (see Chart 12). "Tis new relationship with Ford marks our company's entry into the U.S. passenger car OE tire market, a strategic decision aligned with our goal to drive proftable sales by diversifying product mix, expanding sales channels and leveraging technology," said Roy Armes, Cooper's chairman, CEO and president, last February. Ford is the second largest vehicle manufacturer in the U.S. and Canada, with a 19.5% market share. General Motors Corp. is frst at 19.9%. Chrysler Group LLC, which soon will become a wholly-owned subsidiary of Fiat SpA, is third at 15.4%, followed by Toyota Motor Sales U.S.A. Inc. (13.5%), American Honda Motor Co. Inc. (12.9%), Nissan North America Inc. (6%) and Hyundai Motor America (5.8%). Falken Tire Corp. will have an OE ftment in the U.S., its frst, on a 2014 Chrysler model, according to Andrew Hoit, Falken's vice president of marketing. ■ Nexen Tire Corp.'s CP671, an all-season passenger tire, is OE on the 2014 Chrysler 200 and Dodge Avenger. 36 Chart 12 U.S./CANADIAN OE CONSUMER TIRE MARKET SHARE (Excluding imported vehicles; based on 57.4 million units) 2013 2011 Goodyear 27.2% 27.5% Michelin 20.0% 22.9% Continental 10.7% 9.9% Bridgestone 10.4% 13.6% Firestone 6.3% 5.0% Hankook 4.9% 4.0% Kumho 4.4% 3.2% BFGoodrich 4.3% 5.5% Pirelli 3.2% 3.4% General 2.7% 2.5% Dunlop 2.0% 1.2% Toyo 1.6% <0.5% Nexen 1.1% <0.5% Yokohama 1.0% <0.5% Cooper 0.2% 0.0% Others* 0.0% <0.5%* * Others refers to Uniroyal (General Motors). Because the numbers are rounded to the nearest one-half percent in 2011, the total may not equal 100%. Quik-Link: 800-687-1557 ext. 11120 MTD January 2014