Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/449261
MTD January 2015 leading the way. Canadian production was up, too. Te increase was needed: Light vehicle sales were up 5.8% in the U.S., to 16.4 million vehicles, according to the Na- tional Automobile Dealers Association (NADA), and 6.1% in Canada, to more than 1.8 million vehicles, according to WardsAuto.com. General Motors Corp. remained the market share leader at 19.2%, followed by Chrysler/Fiat (Fiat Chrysler Automobiles US LLC) at 18%. Ford Motor Co. was a close third at 17.9%. Toyota Motor Sales U.S.A. Inc. , with a 13.5% market share, and American Honda Motor Co., with a 12% share, rounded out the top fve vehicle manufacturers. Nissan North America Inc. was sixth with a 6.7% share. Te youngest and smallest of the OEMs, Tesla Motors Inc., accounts for less than half of one percent of the light vehicles produced in the U.S. However, the electric car company's output was up 44% versus 2013. More than 60,000 electric vehicles were sold in the U.S. last year, up from the previous year, according to WardsAuto.com. In contrast, hybrid sales were down. In line with increased vehicle demand, OE passenger and light truck tire ship- ments were up 5% (see Chart 3 on page 30). Five brands were up in market share: Goodyear, Pirelli, General, Toyo and Nexen (see Chart 10). American car owners drove an esti- mated 3 trillion miles last year, up ap- proximately 1%. (Tere are roughly 260 million registered domestic vehicles on the road today.) Nick Mitchell, senior vice president of research for Northcoast Research Holdings LLC, said in light of his company's positive Miles Driven Index reading for last November, "and the favorable outlook for gasoline prices, we believe the improvement in the underlying trafc volume trends should continue in December and throughout 2015. If historical relationships hold true, this backdrop should provide a tailwind to the intermediate demand trends across the automotive afermarket and tire industries." Modern Tire Dealer 100 favors Michelin, but... Te three most popular brands among the Modern Tire Dealer 100 list of the top independent tire dealers in the U.S. are Michelin, Goodyear and BFGoodrich, the same three as last year. Michelin is ofered by 78.5% of the top 107 (there was a 10-way tie for the 98th spot), while Goodyear and BFGoodrich are sold through 66% of them (71 deal- ers each). However, Bridgestone, although sold through a fewer number of dealers, was ofered in more outlets than any other brand, 4,604 out of 5,630 (see Chart 11). Of the 17 top brands, 11 had greater store counts than the year before: Mi- chelin, Bridgestone, Continental, Fires- tone, General, Hankook, Uniroyal, Kelly, Falken, Kumho and Nexen. For the ninth consecutive year, Mi- chelin topped the list of brands sold by the MTD 100. ■ Facts section: Brand share Chart 10 U.S./CANADIAN OE CONSUMER TIRE MARKET SHARE (excluding imported vehicles) Brand 2014 2013 Goodyear 27.8% 26.4% Michelin 20.6% 22.0% Bridgestone 12.6% 12.7% Continental 10.9% 11.1% Hankook 4.8% 5.0% Firestone 4.7% 4.8% BFGoodrich 4.2% 4.4% Pirelli 3.4% 3.1% General 2.6% 2.5% Kumho 2.6% 2.6% Dunlop 2.0% 2.0% Nexen 1.4% 1.0% Toyo 1.3% 1.2% Yokohama 0.9% 1.0% Cooper 0.2% 0.2% Chart 11 2014 BRANDS LISTED BY THE MTD 100 (Total outlets: 5,630) Rank by No. of dealers Dealers/ outlets 1. Michelin 84/4,536 2. Goodyear 71/4,277 2. BFGoodrich 71/4,176 4. Bridgestone 67/4,604 5. Continental 62/3,616 6. Firestone 59/3,069 7. Yokohama 54/3,722 8. Cooper 51/3,308 8. General 51/3,176 10. Hankook 45/3,395 11. Dunlop 41/3,495 11. Uniroyal 41/2,923 11. Kelly 41/1,889 14. Pirelli 34/3,724 15. Toyo 32/2,433 16. Falken 30/3,228 16. Kumho 30/2,651 18. Nexen 23/1,658 Chart 12 2014 CANADIAN REPLACEMENT CONSUMER TIRE BRAND SHARES PASSENGER TIRE (based on 16.5 million units) LIGHT TRUCK TIRE (based on 2.8 million units) Brand % Brand % Goodyear 12.5% Goodyear 16.0% Michelin 12.0% Michelin 11.0% Motomaster 11.0% BFGoodrich 9.0% Bridgestone 8.0% Motomaster 9.0% BFGoodrich 6.0% Bridgestone 8.5% Hankook 6.0% Firestone 5.5% Continental 4.5% Yokohama 5.0% General 4.0% General 4.5% Toyo 4.0% Hankook 4.0% Firestone 3.5% Toyo 4.0% Yokohama 3.5% Continental 3.0% Cooper 3.0% Uniroyal 3.0% GT Radial 3.0% Hercules 2.0% Nexen 3.0% Kumho 2.0% Uniroyal 2.5% Pirelli 2.0% Dunlop 2.0% Cooper 1.5% Hercules 1.5% Dunlop 1.5% Kumho 1.5% GT Radial 1.0% Nokian 1.5% Kelly 1.0% Pirelli 1.0% Multi-Mile 1.0% Westlake 1.0% Others 5.5% Others 5.0% Brands must have at least 1% of the market in ship- ment numbers to be listed at 1% in the passenger and/ or light truck tire segments. 40