Magazine for the professional tire industry
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53 www.moderntiredealer.com blends averaged nearly 7% of total volume. Conventional oil accounted for the rest. In 2013, quick lubes accounted for an estimated 36% of the total U.S. installed market. However, Kline & Co. expects that percentage to decline to 35% by 2018, while car dealerships increase their share of the market from 29% to 30%. Full synthetic motor oil usage in quick lubes increased to 20% in 2013 and will continue to trend upward, reaching 22% in 2018. Kline & Co. predicts semi-synthetic oil usage, which dropped to 5% in 2013, will plateau there. Te makeup of oil usage in car dealerships relies more heavily on semi-synthetic oil. In four years, it will represent 15% of the volume used at new car dealerships, while full synthetic oil will account for 25% of the volume. Te average advertised price of a conventional oil change dropped 5% to $20.47 in 2014 (see Chart 25). ■ Chart 24 2014 AVERAGE ADVERTISED TIRE PRICES (in the U.S.) Size Major brand Low-cost Overall 205/55R16 $126.70 $90.71 $122.24 215/55R17 $144.53 $98.24 $138.27 215/60R16 $119.13 $86.79 $114.09 235/75R15 $117.15 $91.60 $112.99 275/65R18 $210.29 $172.90 $206.68 LT225/75R16 $173.66 $142.66 $169.33 LT245/75R16 $188.04 $150.57 $184.22 LT245/75R17 $203.43 $176.76 $200.72 31x10.50R15 $167.72 $138.25 $163.48 Source: Tire Intelligence LLC, www.tire-intelligence.com Chart 25 2014 AVERAGE ADVERTISED OIL CHANGE PRICING (in the U.S.) 0 $5 $10 $15 $20 $25 2014 2013 2009 2010 2011 2012 Quik-Link: 800-687-1557 ext. 11126