Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/449261
MTD January 2015 AAPEX 2014 equipped with start/stop systems. An original equipment design fne wire double platinum spark plug which complements Bosch's OE fne wire iridium spark plug was on display for the frst time. Also introduced were engine air flters for the Workshop Filter program and original equipment platforms for Bosch's pre- mium afermarket turbine fuel pump modules for late-model vehicles and many earlier applications with fuel pumps built on older technology. Gabriel expands sales force Ride Control LLC has more sales professionals along with new products and a loyalty program. " We are investing in Gabriel and our frst step is an expanded Gabriel sales force," says George Ruhl, president and chief operating ofcer of MAT Holdings Inc., which purchased Gabriel in 2012. In August 2014, MAT Holdings licensed the rights to the Bendix brand in the U.S. Te company says its expanded sales force will sell both brands' products to the light-vehicle chan- nel. Seventy part numbers were added to the Bendix disc pad brake program to provide coverage for 393 more late-model applications including 2015 vehicles. Ride Control added more than 200 light vehicle SKUs for mainstream, light truck, sport, niche and luxury vehicles to the Gabriel shocks and struts brand. Te new product introduction (NPI) covers more than 10 million popular vehicles in opera- tion. Gabriel's 2015 NPI includes frst-to-market additions to its premium ReadyMount line. Gabriel says it is frst to ofer pre-assembled struts for the Suzuki Forenza and Reno and early 2000 Honda Pilot and Acura MDX. Ride Control will launch a loyalty program for service professionals in 2015. Te Gabriel Answerman Advantage program will be available to technicians and shops in the Ride Control announced frst-to-market additions to the Gabriel ReadyMount line of preassembled struts. Displays of gasoline direct injection systems helped Bosch demonstrate its new Parts, Bytes & Services solutions concept, which combines replacement parts, diagnostics information, workshop business solutions and training for a holistic approach to vehicle service. Quik-Link: 800-687-1557 ext. 11129 60