Modern Tire Dealer

AUG 2013

Magazine for the professional tire industry

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Your marketplace previous price increases. However, it appears as if dealers fnally started Dealers FEB MAR to pass these savings on Passenger tire to consumers as retail Will improve 46% 41% prices fell during June. Will worsen 23% 24% Indeed, retail tire prices Will stay level 31% 35% for premium tires fell Truck tire 1.4% in June, and prices Will improve 36% 46% on value brands fell 1.9%. Will worsen 18% 23% While our survey inWill stay level 46% 31% dicates that the pricing R-Revised P-Preliminary environment has become more competitive at retail, dealers noted that manufacturer pricing was not as aggressive. For example, 57% of passenger tire dealers characterized manufacturer pricing as aggressive (vs. 93% in May.), vs. the 73% of truck tire dealers that believe manufacturer tire prices are aggressive (vs. 92% just one month earlier). How dealers view near-term business Inventories: Passenger tire inventories look a litle beter Despite the fact that dealers have been reluctant to overorder inventory, the June slowdown contributed to a modest increase in the number of passenger tire dealers citing that they were siting on too much inventory. Specifcally, 51% of passenger tire dealers believe inventories are too high (vs. 46% in May), with the balance believing inventory levels are just right (42% last month). 24 APR MAY(R) JUN(P) JUN(12) 36% 0% 64% 47% 12% 41% 29% 7% 64% 40% 20% 40% 30% 10% 60% 47% 20% 33% 19% 17% 64% 42% 29% 29% Meanwhile, 64% of the truck tire dealers we surveyed indicated that inventories were too high (vs. approximately 24% last month), with the rest thinking they were just right (vs. approximately 75% in May). Service revenues represent a bright spot once again While service work continued to be a tailwind to dealers in June, the results of the survey suggest that service business slowed down as well. Specifcally, tire dealers noted that this category, which accounted for almost 50% of the total revenues of the study participants, rose less than 2%. Tis marks a deceleration from the 2.8% sales lif dealers reported last month, but nevertheless continues the trend of service out-performance. ■ John Healy and Nick Mitchell are research analysts with Northcoast Research Holdings LLC based in Cleveland, Ohio. Healy and Mitchell cover a variety of subsectors of the automotive industry. Quik-Link: 800-687-1557 ext. 19109 MTD August 2013

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