Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/567620
News/views Tire Pros sponsors the New York Jets Tire Pros is sponsoring the New York Jets of the National Football League for the 2015 season. The sponsorship will help the independent retail franchise further expand into the upper Northeast market. The sponsorship includes a full-season, omni-channel marketing platform featuring a dozen locations in the New York, New Jersey and Connecticut areas to build brand awareness and engage with fans in store and at home games. "This relationship is all about interacting with passionate and loyal New York Jets fans in a memorable way and continuing to be actively involved in our local communities, and that includes supporting local teams and organizations," says B. Quick Chadwick, Tire Pros' director of marketing. A dozen Tire Pros dealers have joined forces with Tire Pros and its parent, American Tire Distributors Inc., to fund the sponsorship. Dunn Tire ties brand to Buffalo Bills Dunn Tire LLC is connecting its brand with the sporting success of the Buffalo Bills. The company signed a three-year agreement to be the offcial tire of the pro football team and hired Rex Ryan, the Bills' head coach, as spokesperson. To kick off the NFL season, Dunn Tire will launch the Drive for the Championship campaign. Everyone who purchases tires from Dunn Tire during the Buffalo Bills season will be entered into a drawing. If the Bills win the Super Bowl, 1,000 customers will be randomly selected and refunded for their tire purchase. Dunn Tire will also get its message to Bills' fans through its new spokesperson. Ryan will be featured in a variety of upcoming marketing campaigns including TV commercials, radio spots and online promotions. Dunn Tire is based in Buffalo, N.Y., and operates 30 retail stores from Erie, Pa., to Syracuse, N.Y. Industry leader Tom Wright Sr. dies Tire Industry Association (TIA) board member Tom Wright Sr. died August 25 after a battle with cancer. He was 74. Wright's tire industry career, which spanned more than 50 years, began at Firestone Tire & Rubber Co., where he eventually became a sales manager for about 400 stores. In 1975, he opened Wright Tire Service in Anoka, Minn. He served 39 years as a board member for the National Tire Dealers and Retreaders Association and the Tire Association of North America (TANA). He was instrumental in the merger of TANA and the International Tire and Rubber Association (ITRA), which became TIA. In 2014, he received TIA's Ed Wagner Leader- ship Award. At the time of his death, Wright was serving on the board of the North Central Tire Dealers and Suppliers Association. ■ Nov. 3-7 Automotive Aftermarket Industry Week (AAIW), Automotive After- market Parts Expo (AAPEX)/Spe- cialty Equipment Market Association (SEMA) Show/Tire Industry Associa- tion (TIA) Global Tire Expo – Powered by TIA, Las Vegas Convention Center, Las Vegas, Nev. (800) 876-8372 or (301) 430-7280 www.tireindustry.org www.sema.org www.semashow.com 2016 February 17-20 Tire Industry Association Off-the- Road Tire Conference 2016, Omni La Costa Resort & Spa, Carlsbad, Calif. (800) 876-8372 or (301) 430-7280 www.tireindustry.org March 8-10 Tyrexpo Africa 2016, Sandton Con- vention Centre, Johannesburg, South Africa www.tyrexposeries.com April 19-21 World Tire and Retread Expo, Ernest N. Morial Convention Center, New Orleans, La. (786) 293-5186 www.usatireexpo.com May 24-27 Reifen International Trade Fair, Essen, Germany www.reifen-messe.de July 12-14 Latin American & Caribbean Tyre Expo, ATLAPA Convention Center, Panama City, Panama (786) 293-5186 www.latintyreexpo.com 2017 March 21 – 23 Tyrexpo Asia, Singapore EXPO, Singapore +65 6403 2521 tyrexpo@singex.com www.tyrexposeries.com dates Tire Pros' media package for the 2015 NFL season includes television, radio, print, online, in-stadium sig- nage and on-site activation. Quik-Link: 800-687-1557 ext. 20109 18