Magazine for the professional tire industry
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MTD September 2015 Counter intelligence Jones, Gatzke and Sauer believed winning was taking care of the customer. Tey understood that hiring the best people possible, training them and expecting winning performance was the key. Tey made it work through hard work. Each of these individuals was a winner, and they won because they put faith in others. Believing that winning every day was more than possible, it was expected, was an atitude that prevailed in the company. Most everyone knew that only your personal best was going to be good enough. Winning requires higher levels of care, concern and com- munication with others, others being your team members and your customers. Have you made a personal commitment to operate at your personal best and win at the sales counter? Winning every day means everybody wins. Follow the example set by these winners. Winners win. And nobody wins alone! ■ Wayne Williams is president of ExSell Marketing Inc., a "counter intelligence" frm based in La Habra, Calif. He can be reached at exsellmkting@gmail.com. MTD fashback Parnelli Jones was 37 years old when Modern Tire Dealer West Coast Editor Tom Greiner interviewed him for an article in 1971. Greiner was covering the groundbreaking ceremony in Ontario, Calif., for Jones' third retail tire and automotive center. Jones "is one of the most popular and daring drivers in the history of American car rac- ing," Greiner stated. Jones had ventured into the tire business in 1966 with the opening of his first Parnelli Jones' Firestone outlet in Tor- rance, Calif. His second was built in Orange, Calif. Emphasis was on high per- formance tires and services. A wholesale division also did a hefty business in custom wheels ($2 million in wheels alone in 1971), Greiner noted. Parnelli Jones' winning edge was evident in 1971 when MTD devoted a cover story to him. Quik-Link: 800-687-1557 ext. 20126 74