Magazine for the professional tire industry
Issue link: https://mtd.epubxp.com/i/394657
MTD October 2014 Focus on industry Beyond the paycheck: Creating a culture of recognition in your workplace Speaker: Dr. Bob Nelson, Nelson Motivation Recognition represents the single most validated principle for driving desired behavior and performance. Te primary reason why managers don't use recognition is because they aren't sure how to do it well. Tis presentation will expand your thinking of what recognition really means and what you can do to build it into your culture. Learn practi- cal ways for managers to treat employees in a way that maximizes an environment that produces more focused, competitive employees. Creating a world-class service organization Speaker: Dennis Snow, Snow & Associates, Inc. Atendees will learn the key points of contact that make or break the customer experience, how to elevate the customer experience from ordinary to extraordinary, and customer service processes that make service excellence "business as usual." How to build an online marketing machine Speaker: Bob DeStefano, SVM E-Marketing Solutions Are you turning enough website visitors into customers? At this seminar, you will learn how to make sure your website is customer-focused, how to drive targeted visitors to your website, and how to nurture relationships with customers and prospects. Performance excellence: Te employee factor Speaker: Dennis Snow, Snow & Associates Inc. At this seminar, atendees will learn that the number one reason customers become disenchanted with a company is because of employees' atitudes of indiference. Tis program is designed to change that. Seminar atendees will learn ways to identify employee behaviors that align with the company's mission; employee selection, training and communication processes that refect the company's values; and internal processes that support and instill customer service-oriented behaviors. Coaching the sale: How to become the greatest sales manager in the world Speaker: Noah Rickun, ETE Reman A sales manager's role is vitally important because it is key in building a successful organization. Here atendees will learn what it takes to lead a sales team to victory, how to create a game plan for sales success, and why sales stats are a vital part of becoming an all-star. ■ All the latest auto service tools will be featured on the trade show foors of the SEMA Show and AAPEX during Automotive Aftermarket Industry Week. Quik-Link: 800-687-1557 ext. 21137 64 64