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MTD December 2016 Tire Dealer of the Year donation to support law enforcement/community relations Dear Publisher Greg Smith, On behalf of the San Mateo County Sheriff 's Activities League (SAL), I would like to thank you for your support. As the recipient from Alpio Barbara of Redwood General Tire , your 2016 Tire Dealer of the Year, your donation of $4,750 is an investment in the youth of San Mateo County. e president of the United States is calling for law enforce- ment agencies to increase or in some cases begin com- munity policing efforts to address the current issues happening in our nation. The San Mateo County sheriff 's office has taken a proactive stance by creating community programs such as SAL, bringing deputies, youth and community together, while building that relationship and mutual trust. e SAL programs are designed to build stronger communities through their work with youth. e pro- grams address the needs of our youth in the following focus areas: building the bond between youth and deputies; SAL Healthy Kids; mentoring; leadership and character development. ese efforts promote a positive relationship between members of the sheriff 's office and the youth and families of our communities. At SAL, we depend on the talented deputies of the San Mateo County sheriff 's office to fulfill our mission. We also count on a vast network of concerned businesses and civic leaders to provide the resources necessary to allow SAL to serve the youth of San Mateo County. It's a unique partnership of community, law enforcement and youth that makes the SAL program successful in making a difference in the lives of the youth and families we serve. I offer my deepest appreciation to Modern Tire Dealer magazine for your support to SAL. rough your generosity we are able to continue to provide these youths with needed resources and the ability to expand programs to serve the increasing need in our community. Gigi Carter, Development Director San Mateo County Sheriff 's Activities League Redwood City, Calif. Question of the month Each month we ask members of our National Advisory Council (NAC) a question or questions on a current hot topic. Recently we asked, "e holidays are approaching. Will you be participating in any community charity event for the season such as Toys for Tots or a Salvation Army fund drive? Please tell us how you got involved, how long you've been doing it, etc. And besides helping out a grateful charity, tell us what benefits your company, your employees and customers get om your participation." Here are some of their responses. 1. We have an employee who has a daughter who needs two kidneys replaced. We are seing up ways our other employees and our customers can help him financially. We have told this employee that we don't care how much time the employee misses, he will be paid in full by us. I feel we all take for granted the blessings given to us. Life is about giving, helping, and serving others. 2. ank you for the reminder... we need to get going on this one. I will say this, giving of your time is oen more valuable than items or money. 3. We will once again be collecting for Toys for Tots. We have been doing this for over 10 years and all our associates seem to enjoy helping out kids. Some of us older ones enjoy geing back in the toy aisles again. 4. is is our fourth year to be involved in a warm coat drive for those less fortunate in our community. It pays off for all. What's on your mind? We also asked members of our NAC what was on their mind. ey responded with: I would love to see the major tire manufacturers do advertising on "How to check your tires for safety." People are keeping their tires on until they are dangerous. Jeff Cohen, Co-owner Traction Wholesale Center Bensalem, Pa. With the elections behind us, there's a good vibe in the marketplace from dealers. I would imagine the dealers are conveying some of the sentiment from their customers. To this point, the financial markets, too, have responded favorably. Jon Shields, Field Sales and Training Carroll Tire Co. Atlanta, Ga. Your turn Join Modern Tire Dealer's National Advisory Council Each month, Modern Tire Dealer is guided and influenced by a select group of readers — members of our National Advisory Council. ese members' opinions are the heart of the monthly Your Marketplace column, compiled by industry analyst Nick Mitchell. If you'd like to join this prestigious group, please let us know. We'd love to hear from you. Contact Editor Bob Ulrich at Bob.Ulrich@bobit.com or call (330) 899-2200, ext. 11. September 2016 | Vol. 97, No. 9 | $10 | A Bobit Publication | www.moderntiredealer.com THE INDUSTRY'S LEADING PUBLICATION One man. One superstore Alpio Barbara is our 2016 Tire Dealer of the Year Selling tires to friends: Navigating the new path to purchase TIA ups the ante for upcoming Global Tire Expo 5 rules of employee reviews 74